NBC BRAND SPOT | “LET’S GO CRAZY” (1:30)

With Super Bowl headed to Minneapolis, Minnesota, NBC wanted to commemorate the event by featuring Minnesota’s favorite son, Prince, with a sing-a-long that featured a whole host of NBC talent.

Enlisting Spike Lee as director and Quest Love as song re-mixer (both of which, have worked with Prince many times before) we set off with Prince’s seminal, “Let’s Go Crazy” loaded in our boom box. From LA to New York with a stop in Chicago, we got as many NBC stars to sing along to the hit song as possible.

The result is an infections love letter to the host city with a simple message of let’s have fun and celebrate! 

Ryan got to travel with Spike and work as his personal editor for 3 weeks during production. Spike was incredibly excited by the opportunity.

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